When Victor and Mary came to us and said they wanted to start an online counseling site, we were excited to accept the challenge. We spent a lot of time refining the design of every page so that it would be easy to use, non-threatening, trustworthy, and professional. In order to accomplish this we went with a palette of greens, some off-kilter lines, and a straight-forward layout.
For branding we decided to keep it really simple, easy to read, and have it tie in seamlessly with the site. Using just green, black, and white, along with the diagonal lines, we did just that.